Uday, meaning ‘sunrise’, is the first and only school of Jaipur inspired by the Waldorf philosophy. It began as a Kindergarten in November 2014. With great support from it’s parent community, the school has been growing steadily and now offers classes uptill class 3rd with a commitment to grow by a class every year till class 12th. Uday believes in keeping the learning holistic and experiential and developing a lifelong love for learning in all its students. We designed the entire website along with their brand identity, collaterals, posters for workshops, thier annual reports, event managemnent for their annual carnival etc.
Lack of online presence of the brand, no brand identity and visual language.
We started with the brand identity, positioning and strategy – understanding their requirements, knowing more about the Waldorf methodology. We created and articulated the brand ethos and then translated them to everything – from brand logo to brand visual language, website, social media, marketing and so on.